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Creating a B2B customer persona is critical to developing a successful marketing and sales strategy. To succeed in B2B, you must know not just who the buyer is, but also what drives their business decisions.The Basics of B2B Buyer Profiles It includes information about their company, job responsibilities, goals, and challenges. What to include in

From accounting and IT to marketing and HR, business services help reduce costs across all sectors.Understanding the types and value of business services can strengthen your operations. Understanding Business ServicesBusiness services refer to professional solutions offered by individuals or firms to help other companies reach their goals. Common